One platform for retailers, suppliers and staff KeHE Connect

KeHE Distributors, a $10B organic and natural food distributor with 18 distribution centers across North America, was growing faster than its legacy systems could support. MadeLabs architects and engineers designed and built the system alongside KeHE's team: three purpose-built portals for retailers, suppliers and KeHE's own staff, sharing one source of master data behind a common set of APIs. Supplier onboarding time fell by 30%, labor costs came down, and the retailer platform is now a $2B-a-year channel and growing.

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Headline results

What changed for KeHE

$2B a year
through the Connect Retailer digital platform, and growing
30%
less time to onboard a new supplier
3 portals
for retailers, suppliers and staff, on one source of master data

The situation

KeHE helps natural, organic, specialty and fresh brands get onto retail shelves and online stores across thousands of grocery retailers. It has grown significantly since COVID, both organically and through acquisitions. That growth was putting real strain on a set of legacy, disconnected systems.

The business goal was clear: keep growing and keep fill rates high, without adding significant headcount. The technology risk was compounding. An aging IT workforce, skills that were getting harder to hire, and systems that were hard to use meant that growth could have become the problem. KeHE's more than 6,800 employee-owners needed systems that would keep pace with them.

KeHE saw custom software as a future competitive advantage. It went looking for software engineering and architecture expertise to design a platform built around its business, with better data visibility, closer collaboration with retailers and suppliers, and business processes automated end to end.

The KeHE Connect sign-in page, where retailers, suppliers and KeHE staff log in or register as a new user.
KeHE Connect, where retailers, suppliers and staff sign in.

Results

  • Supplier onboarding time reduced by 30%.
  • Connect Retailer is a $2B-a-year retailer digital platform, and growing.
  • Master data management gives retailers, suppliers and employees one shared source of truth.
  • Extensible data integrations connect the platform to critical systems throughout KeHE.
  • Reduced labor costs.

Under the hood

KeHE Connect: three portals on one source of master dataThree portals, for retailers, suppliers and KeHE staff, sit on one common set of APIs over a single source of master data. KeHE's own systems and partners connect through the same APIs. Supplier onboarding, the measured flow, takes 30% less time.Connect RetailerRetailersdiscovery, purchasing,invoicesConnect SupplierSuppliersonboarding, analyticsConnect EnterpriseKeHE staffthe back officeA common set of APIsMaster data managementOne source of master dataKeHE systemsand partnersMeasured flow:supplier onboarding,30% less timeKeHE Connect: three portals on one source of master dataThree portals, for retailers, suppliers and KeHE staff, sit on one common set of APIs over a single source of master data. KeHE's own systems and partners connect through the same APIs. Supplier onboarding, the measured flow, takes 30% less time.Connect RetailerRetailersdiscovery, purchasing,invoicesConnect SupplierSuppliersonboarding, analyticsConnect EnterpriseKeHE staffthe back officeA common set of APIsMaster data managementOne source of master dataKeHE systemsand partnersMeasured flow:supplier onboarding,30% less time
Connect Retailer
Product discovery, purchasing and access to invoices: a $2B-a-year retailer digital platform, and growing.
Connect Supplier
Cuts supplier onboarding time by 30%, and gives brands analytics on how they're performing.
Connect Enterprise
The back office, where KeHE staff reach transactional and master data securely.
A common set of APIs
Governs every portal, so new consumers and partners connect through the same controlled interfaces.
One source of master data
Retailers, suppliers and employees all work from a single source of truth for product and business data.

Technical detail

  • Three purpose-built portals (Connect Retailer, Connect Supplier and Connect Enterprise) on one shared platform, each shaped around a different audience's work.
  • Master data management as the foundation: a single source of truth for product and business data, shared across retailers, suppliers and internal staff.
  • API-governed by design. A comprehensive set of APIs sits under every portal, so new consumers and partners connect through the same controlled interfaces.
  • Extensible data integrations to KeHE's critical internal systems and to participating partners.
  • Secure access to transactional and master data for back-office staff through Connect Enterprise.

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